Eduardo Fendi established Fendi in 1925. Fendi watches are appealing to both men and women due to their attractive and sleek designs. Fendi is known for its trademark double "F" logo on both the bracelet and chronograph. All Fendi watches feature ETA Swiss movements and are water resistant to 100 feet. Each gold-tone case has minimum 10 micron 18-karat-gold plating with individual serial numbers engraved on the case back. Fendi's collections also include Allegra, Epoca, Moda, Rivoli and Stella. For timepiece Connoisseurs seeking impeccable quality; look no further than this seasoned watch maker.