The advent of quartz movements in the 1970s brought a revolution that shook the watchmaking world to its core. Old, respected names had to make sudden changes to keep up with the new trend, and some survived only by essentially becoming new companies. This was the case with the Invicta Watch Company of Switzerland when it was acquired by an American firm in 1991 after decades of slow decline. This change turned out to be a blessing in disguise, since it ushered in a modern company with a cutting-edge design style that immediately grabbed customer interest. Today Invicta Watches is making some of the world’s most stylish timepieces, and there are no better examples than the watches of their Reserve Collection.
The Invicta Reserve Collection features some of the finest creations from a company that has distinguished itself as a reliable, mid-priced style leader. Invicta’s superbly designed timepieces bring fashion excellence within reach of the average consumer, as a quick glance at this selection shows. Each of these timepieces has a high-end elegance that is completely at odds with its low price.
There is much variation within the Reserve Collection, so each customer can be assured of finding something to suit their taste. The most basic design is a chronograph with a 40-millimeter porthole-style dial and a metal link bracelet. The outer edge of the bezel is scalloped to enhance the nautical look, and there are five-second markers around the edge. These basic models generally show a bit of flash with small diamonds at the hour markers, and some models have pave faces. The case and bezel materials are stainless steel or gold plate. The links in the bracelets are alternately textured and polished for an interesting, varied look. There are sub-dials for 60 seconds and 30 minutes. In an unusual design move, the date is indicated by a third sub-dial rather than a window.
As shoppers proceed through the Reserve collection, the basic design is taken through several variations in size and complexity. Many of these later models are 47 to 53 millimeters in diameter, but the broad bezel and nautical styling of the Reserve line is evident throughout. Some models have 12-hour sub-dials in addition to the 60-second and 30-minute ones. In these, the date is indicated by a window at the three or four o’clock position.
The dials are designed for maximum visibility with large, luminous hour markers and hands. Chronographs are operated by tapered buttons for quick, accurate clicking. Bracelets are fastened with butterfly clips.
The watches of the Reserve Collection are perfect for watch lovers and those seeking gifts for them. Shoppers can always count on Invicta for great looks at a surprisingly affordable price.